John L. Chapman brings:
- 30 Years Building High-Selling Sales Organizations
- Co-Founder, North Carolina Sales Institute
We Do More than Implement Processes. We Grow Organizations.
It’s so important having the right sales strategy within your organization. The JL Chapman Group expertly develops and implements Sales Processes and Playbooks on a monthly basis. We guide your sales force to achieve sustainable business models that are best fit for your organization.
With 30 years of experience building high-selling sales organizations, we focus on building the core Features, Advantages, and Benefits of your organization that pinpoint the types of customers best fit to help grow your business.
Demonstrate Your Willingness to Transform Your Sales Organization
Organizational Alignment
Increase Average Deal Size
Move Buyer to Take Action
Sales Process & Playbook Development
Feature, Advantage & Benefit Mapping
Sustainable Business Model Building
Ready to Transform Your Sales Organization?
The Sales Strategy Implementation Process
We work with sales organizations across North Carolina and nationwide: from early-stage companies building their first sales motion to established teams breaking through a revenue plateau. In-person, remote, or hybrid — we meet your team where they are.
Sales Organization Assessment
We evaluate your current team structure, process gaps, pipeline health, and revenue targets
AB Identification & Customer Mapping
We define your core Features, Advantages, and Benefits and map them to your ideal customer segments
Sales Process & Playbook Build
We develop and implement the processes and playbooks your sales force will execute on a monthly basis
Ongoing Implementation & Growth Monitoring
We guide your sales force through execution, adjusting in real time to ensure sustainable, scalable growth
Expertise
John L. Chapman has spent 30 years developing and implementing sales processes at Kennametal, Stanley Works, Coca-Cola, and his own distribution company, Metal Partners LLC, which he built to over $2M in revenue from scratch. Every playbook and process we implement is built from that real-world experience.